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Gawker Media gets traffic with copyrighted material?
I find this bit even more interesting, a YouTube user named ‘belowtheradar’ is posting others’ copyrighted material — but with brand advertising for Gawker Media properties inserted. For example, a clip about the Lite-Brite-challenged city of Boston recorded from a local NBC affiliate has a pre-roll ad for Gizmodo, one of Gawker Media’s blogs. The race is on to figure out who belowtheradar is and what connection that person has to Gawker, if any. [mediabattoir]
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